Scaling Up Certified Coach | Sam Frank Growth

About
His job is simple: help leaders think better, ask sharper questions, decide faster, and move the business forward with less friction.

Professional Highlights
Sam’s path to coaching ran through the kinds of companies he now serves: privately held, founder-led, and family-owned.

He spent fifteen years inside Leo Frank and Sons, his family’s third-generation wholesale diamond company, before buying out the business and running it for another seven years, growing it 5x during his tenure. The experience gave him firsthand exposure to ownership transition, family dynamics, and long-standing customer relationships.

He went on to found Brilliance Credit, a financial services and fintech company, which he led for five years and for which he raised $15 million from private investors before winding the business down. The experience taught him what most coaching frameworks can’t: what it actually feels like to raise capital, carry payroll, and make the hard call to close a chapter.

Sam later spent four years as an executive search consultant with Harvey Hohauser & Associates, completing roughly 25 senior leadership searches for founders and CEOs across President, CFO, COO, and Chief Revenue Officer roles, including a search for a family office. He saw firsthand how the wrong hire slows a business down and how the right team unlocks growth.

A former member of EO and Vistage, Sam graduated from the University of Michigan and earned his MBA from Walsh University.

Personal Highlights
Outside of work, Sam is drawn to challenges that demand discipline, focus, and long-term commitment. He completed a full Ironman and roughly fifteen half-Ironmans, along with a handful of marathons. That same mindset shapes how he approaches his work with leadership teams. Growth takes curiosity, discipline, and a willingness to keep learning as the challenges get more complex.

When he isn’t working or training, Sam golfs, gardens, and spent many years kite surfing. He keeps a saltwater reef tank at home, enjoys wine, and has traveled extensively through Western Europe, with Barcelona and Florence among his favorite places to return to.

Sam lives in Michigan with his wife and three children.