Company Culture Alignment
Creating a Competitive Advantage
Building a successful corporate culture has become the most significant source of competitive advantage and brand differentiation in business today. The CTW team has expertise in guiding our clients to assess their values and go beyond a list of words to values that everyone can remember, meaningful values that can be observed through their behaviors. Values-driven companies are the most successful companies. Why?
- Values drive culture
- Culture drives employee fulfillment
- Employee fulfillment drives customer satisfaction
- Customer satisfaction drives shareholder value
Strong adaptive cultures based on shared values outperformed other companies by a significant margin. They also found that these companies had job creation rates seven times higher, stock prices that grew 12 times faster, and profit performance that was 750 times higher than companies that did not have shared values and adaptive cultures.
John P. Kotter and James L. Heskett, Corporate Culture and Performance, (New York: The Free Press) 1992
What Are Values and Why Are They Important?
Values are deeply held principles that people hold or adhere to when making decisions. Individuals express their values though their behaviors. Organizations express their values through their working culture. Research shows that there is a strong link between financial performance and the alignment of an organization’s operating values to the employees’ personal values. Who you are and what you stand for is becoming just as important as the quality of products and services you provide.
Measurement Matters
Traditionally, intangibles such as culture and values have been difficult to measure and, therefore, have not been included as part of the business manager’s scorecard or the dashboard of key performance indicators.
An innovative set of assessments that map the values of individuals and organizations was developed called the Cultural Transformation Tools (CTT).
Dr. Craig Overmyer a Certified CTT Consultant administers the Cultural Values Assessment (CVA) tool when developing the CORE Values of our client’s company.
Understanding Your Values
To experience a FREE Personal Values Assessment offered by the Barrett Values Centre, simply click “Take Your Free Assessment” on the home page. The assessment will be delivered to you via email. The Barret Values Centre provides these powerful metrics that enable leaders to measure and manage their culture. Dr. Craig Overmyer has been certified by the Barrett Values Centre to administer the Cultural Transformation Tools for Cultures That Work, Inc., clients.
To learn more about the results of your Personal Values Assessment call Craig (317-506-5788) or send him an email to request a consultation.